Entrepreneurship Starts Here | Know it Practise it Do it
About the Book
Are you ready to transform your entrepreneurial aspirations into reality? This book is your practical guide to navigating the world of entrepreneurship. "Entrepreneurship Starts Here" is more than just a book; it's a companion, a toolkit, and a roadmap designed to empower you with the knowledge and skills to start, validate, and grow your own venture.
Written by Amanda Mathule, drawing upon her extensive experience as an entrepreneur and family business owner. This book provides a starting point for those who don't know where to begin.
What You'll Discover
* Entrepreneurial Mindset: Understand what it takes to be an entrepreneur and how to cultivate the mindset for success.
* Idea Generation: Learn techniques to generate, refine, and evaluate business ideas, turning abstract concepts into market-ready solutions.
* Lean Philosophy: Discover the power of Eric Ries's Lean Startup methodology for efficient and effective business growth.
* Idea Validation: Systematically test and validate your ideas to ensure their viability and potential for success using tools like the Validation Board.
* Lean Canvas: Craft a one-page business plan model inspired by the Lean Methodology for an agile approach to planning your business.
* Marketing: Position your product or service, reach your customers, and communicate your value proposition effectively.
* Sales: Transform leads into customers and ensure the financial sustainability of your enterprise.
* Keeping Score: Maintain accurate records, manage your finances, and make informed decisions with sound accounting and budgeting practices.
* Formalisation & Funding: Legitimise your business, adhere to regulatory requirements, and source necessary funding.
* Action Planning: Create strategic and actionable business plans to guide your entrepreneurial journey and steer your venture towards success.
Key Features
* Practical Tools and Techniques: Gain access to principles, tools, and techniques that are both theoretical and practical, contextualised for South African townships.
* Step-by-Step Guidance: Navigate the path of entrepreneurship with a comprehensive guide.
* Real-World Application: Learn how to apply your knowledge to solve problems, create value, and make a difference in your community.
* Companion to KiPiDi Boot Camp: Extend your learning beyond the classroom with this book, designed to complement the material presented in the KiPiDi ShortCourses online learning platform.
"Entrepreneurship Starts Here" is your essential starting point, whether you are already in business or are simply looking for a practical, accessible guide to launching and growing a business. It's time to know it, practise it, and do it!.